| dc.description.abstract | This study attempts to investigate the impact of different attachment styles upon social capital on social media and in real life, and, how agency and communal can moderate the influence of different attachment styles upon social capital. Based on attachment theory, this research explored whether security attachment, preoccupied attachment, dismissing attachment and fearful attachment will affect the online/offline bonding social capital and bridging social capital, and investigated whether agency and communal have a moderating effect on the relationship between attachment and social capital.
In this study, data were collected through online questionnaires. The research target was social media (Facebook, Line) users, who were at least 18 years old. A total of 301 questionnaires were distributed, 266 valid questionnaires, and the effective recovery rate of the questionnaires reached 88%. After the questionnaires were recovered, data analysis was performed through statistical software SPSS 20 and Amos 18, and path analysis was used to explore the path causality of this study. The study found that it is distinguished according to the type of attachment, as explained below: First, security attachment has a negative impact on offline bonding and bridging social capital; it has a positive impact on online combined social capital; it has no effect on online bridging social capital. Agency has a negative moderating effect on the relationship between secure attachment and online/offline bonding social capital and online bridging social capital; the relationship with the offline bridged social capital is positive. Communal has a negative moderating effect on the relationship between secure attachment and online/offline bonding social capital and online bridging social capital; the relationship with offline bridging social capital has no effect. Second, preoccupied attachment has a negative impact on online/offline bridging social capital and offline bonding social capital; it has no effect on online combined social capital. Agency has no effect on the relationship between preoccupied attachment and online/offline bonding social capital and bridging social capital. Communal has a negative impact on the relationship between preoccupied attachment and offline bonding and bridging social capital, and others have no effect. Third, dismissing attachment has a positive effect on online bonding social capital; the rest has no effect. Agency has a negative impact on the relationship between dismissing attachment and offline bonding and bridging social capital; the relationship with online bonding and bridging social capital has no effect. Communal has no effect on the relationship between the dismissing attachment and online/offline bonding and bridging social capital. Fourth, fearful attachment has a negative impact on online bonding social capital; the rest has no effect. Agency has no effect on the relationship between fearful attachment and online/offline bonding and bridging social capital. Communal has a positive effect on the relationship between fearful attachment and online bonding social capital; the rest has no effect.
According to these findings, the result of this research will provide a future reference for users to seek resources and social support on social media. | en_US |