| dc.description.abstract | With the digital era coming, a brand-new startup ecosystem has sprung up in recent years. However, the entrepreneurial failure rate continues to hover around 90%. Statistically, the main reason for the failure of startup is that entrepreneurs have weak concepts about business models. Accordingly, entrepreneurs’ affliction is not only to think systematically but also to seek for the pain spots of the organization accurately. Based upon the previous literature, although the comprehensive analysis of the business model has been carried out, scholars have not developed an actual platform that can integrate and visualize its components for practical application.
The goal of this research attempts to develop an online platform that helps entrepreneurs organize their business models. Aggregating and visualizing business model components, this system, cognitive visualization platform (CVP), can assist entrepreneurs to clarify their thoughts in an orderly manner. Entrepreneurs have brainstorming on CVP to stimulate their innovative business model. This study conducted case studies to explore how to effectively help practitioners to build their business models with the causal map presented by CVP. Using counterfactual thinking (CFT), researchers discuss the primal problem in the case to search for the new solutions or clues in response to paradigm shift.
This research links the theory and the practice for the business model, supporting entrepreneurs to gain insight into the lack of the current business model in advance. The main purpose of this platform is not only to increase the success rate of entrepreneurship but also to reduce its pain and trial-and-error probability in a high-pressure competitive market. | en_US |