dc.description.abstract | As the rise of smartphones and tablets gradually replaced personal computers (PC), this has caused shocks and changes in the Taiwan′s computer and peripheral equipment industry. In addition to the shrinking market demand and the sudden decline in profits, facing this wave of upheaval in the industry. If companies do not think about timely response and transformation, they may not be optimistic in facing the challenges ahead. This study aims to discuss and analyze how Taiwan′s computer and peripheral equipment industry has responded to this wave. In addition to actively develop new computer and peripheral products to keep the PC industry profitable, it can immediately increase the contribution of non-PC products and customers to performance in response to industry changes. And then smoothly transform to other industries such as electronic components and other more products and more customer groups.
In this study, we will explore the case of a company C, a well-known domestic computer and peripheral component manufacturer, to maintain its business performance of more than five in EPS (Earnings per share) for 13 consecutive years. In 2019, EPS will reach a record high of 8.45 dollars. Competitive business strategies and transformation efforts for more than a decade, led by the company′s high-level and excellent leadership, the company has dedicated its lives to the global financial tsunami in 2008, industrial changes, the decline of computers and peripheral products, the rise of the Internet of things, the Sino-U.S. Trade war in 2018 and the impact of the COVID-19 have continued to maintain good business performance and continued to grow and have won the honor of a happiness enterprise. This study guides the company’s value chain to discuss its key factors through the case company’s transformation process and strategies, and is supplemented by interviews with internal experts of case company C. The analysis results show that company C’s strategy and key success factors are proper employee care and excellent leadership, deep cultivation of the PC industry and continued diversification and in time of peace prepare for war, wisely saving the old factory land in Thailand into a turning point for the global upheaval, following the growth of major customers, the organization of streamlined manpower and thrifty culture can help the business transformation, and benefit from Investment income outside the industry. | en_US |