| dc.description.abstract | Taiwan’s scooter industry has been developed for half a century. Furthermore, Taiwan used to be a country who has the highest scooter density in the world. In 2019, the sales volume of scooter in Taiwan is about 900,000, and the total number of scooter had reached 13.75 million. This phenomenon had caused serious air pollution. To solve the pollution problem caused by those numerous scooters, countries of the world started to develop electric scooter which has zero pollution, including Taiwan. Taiwan started its electric scooter industry early. However, even though government launched policy to provide favorable subsidies for electric scooter purchase, the industry still grows at a slow pace and cannot reach the Economies of scale.
The study aims to find out the key reason why electric scooter cannot gained popularity in Taiwan via analyzing current situation of electric scooter industry and discussing problems that a case company had faced while researching, developing, and selling its product over the years. The case company is a representative company in Taiwan local automotive industry, and it extended its diversification to electric scooter industry development. Through using approaches of Case Study and SWOT Analysis, it come up with suggestions that can help popularize electric scooter and improve its future development. Furthermore, those suggestions can help case company and people in electric scooter business to draw up their product’s development strategy, and further provided for government to take as reference while launching related policies.
The study find out that the performance, price, durability of electric scooter, and the convenience to charge the battery are key factors to decide whether electric scooter can replace gasoline-fueled scooter. If those factors can reach consumer expectations and be practical enough, electric scooter are more able to replace gasoline-fueled scooter. Therefore, improving electric scooter’s performance, supporting to research and develop domestic battery to help lower the cost and improve quality, and building sufficient standard charging station to create a convenient and friendly environment for scooter rider is the main direction of development for electric scooter industry. Gazing into the future, under people in electric scooter business and government’s active promotion, electric scooter industry’s development must be able to be accelerated and consequently improve the situation of air pollution and ambient noise. | en_US |