| dc.description.abstract | In recent years, cyber media has gradually occupied the current mainstream media market, and the flow and exposure of new media depends largely on the digital content creators with whom it cooperates, and they are determined by their high-quality content marketing. The profit sharing mechanism has a strong link between the company′s platform and digital content creators, and it is also an important source of profit for most digital content creators. Whether the profit sharing mechanism is good or not, fairness or not is a good Hygiene factors that can motivate creators to produce better content and improve the overall healthy level of the industrial environment. The core issue this thesis aims to explore is how to use smart contracts to improve the profit sharing mechanism.
The thesis explores the current mainstream Internet new media′s profit sharing mechanism, and focuses on the live streaming industry, analyzes the profit sharing model of its market leaders (Twitch, Youtube), and tries to come up with a conceptual analysis that conforms to the spirit of decentralized profit sharing mechanism.
This research will propose a framework-oriented system based on blockchain and smart contracts. In order to make its application category more close to the current streaming media market, a framework to improve the current industry profit sharing mechanism is proposed, and it is divided into a experimental profit sharing mechanism TSPPS (Testing streaming platform profit sharing mechanism) and Synergy with SV two framework modes ,which are according to focusing on different dimensions and properties. Based on the premise of market decentralization, TSPPS can reduce intermediate costs and distribute profits through a fair and reasonable profit sharing mechanism by virtue of the characteristics of smart contracts, while Synergy with SV focuses on the synergistic benefits generated by the streaming industry community and distribution. | en_US |