| dc.description.abstract | This paper analyzes the current situation of lithium battery module manufacturers in Taiwan and analyzes the current situation of the case company and points out the difficulties faced and makes suggestions for its product transformation strategy after doing in-depth research on its advantages. Taiwan lithium battery module from the laptop time began to flourish, Taiwan lithium battery module production capacity of about 40% of the global market. In addition, with the boom in the Internet market, Apple computer in 2010 launched the tablet Ipad and its mobile phone IPhone products integration, into portable consumer electronics generation such as tablets, smartphones, wearables and other portable consumer products. And excluded the original laptop market, and then a hundred flowers in various brands such as Acer, Asus, Huawei, Lenovo, HP, Samsung, Dell, Amazon, Google, Microsoft and other brands have invested resources in the development of portable electronic products, accelerating the market saturation rate into stagnation or decline.
Due to changes in the external market and industry, technological breakthroughs in related components, low-power component applications, product demand for light and short and the rise of external competitors and other factors, resulting in Taiwan lithium battery module manufacturers economic scale reduction. Such as notebook and tablet battery modules need to reduce the number of battery cells, impacting the original global NB lithium battery module output value of about 40% of Taiwan lithium battery module suppliers. Taiwan′s market economy is too small, for supporting product transformation is relatively difficult, need to support product transformation through the development of foreign markets.
This paper, taking the S company as an example, analyzes the current development of Taiwan′s battery module industry and points out that the problems it faces put forward product transformation strategy with its core advantages, uses five forces to analyze the advantages and disadvantages of S company in the above-mentioned industry after the change of external market, and then discusses its product transformation strategy with SWOT analysis. It can be used as a reference for the formulation of relevant product transformation strategies. | en_US |