| dc.description.abstract | From the perspective of the current industrial structure in Taiwan, the car detailing business should provide technology-intensive industry in the market, besides, the chain brand takes absolute advantage of market share in this industry. Due to environmental impact such as the economic boom, the new car sales in Taiwan have stopped falling and rebounded in recent years, which has increased the market demand in car business including car detailing industry. Furthermore, the competition in this market has already get into the incandesce stage and has resulted in the concentration of chain brands in the market, lastly forming a trend of oligopoly of big brands in the market.
The consumer awareness of car detailing has risen, so the car detailing services has been through different innovations and developments in various periods. First, the improvement of employee quality. To improve the professional skills, apply a relevant technical and vocational schools, in the certification system to enhance the professionalism of car detailing projects. Second, the car detailing equipment and work log, including the implementation of standardized procedures to the actual work content of car detailing, etc., directly or indirectly promote the improvement of the service quality of the car detailing industry.
According to related literature and expert opinions, this study explores the key factors that consumers′ choice car detailing shops and develops 9 evaluation criteria which affect consumers′ choice. Using hierarchical analysis, construct by three levels of evaluation dimensions, the first level is the key factors that influence consumers to choose car detailing shops, the second level is three evaluation dimensions, which is products, services, and efficacy, and the third level is 9 items Evaluation criteria.
The results of the study found that the integration of the opinions of the 7 experts in this study placed the most emphasis on service among the three evaluation aspects, followed by efficacy, and further summarized the overall weight comparison of the nine evaluation criteria. After-sales service, quality and professionalism. It can be seen that the key factors that consumers pay most attention to.
In this study, we interviewed three consumers to compare whether the plans purchased using the AHP evaluation model were in compliance with the evaluation model to verify the usability of the evaluation model. The results of the three consumers′ purchase plans were consistent. It is suitable for consumers to choose the scheme of car detailing shop. | en_US |