| dc.description.abstract | The development of the citrus industry in Emei Township has been going on for decades and has deep local characteristics in the Emeiarea. Over the years, the Hsinchu County government, together with efforts from township offices, farmers′ associations, and farmers, has vigorously promoted the citrus industry so that traditional industry can move towards refinement and diversification, and thus it has become a local cultural industry with a competitive edge.
Through literature collection and discussion, this paper essentially understands the industrial environment and enterprise competitiveness in Emei Township. It then uses qualitative research, designs the interview based on semi-structured measure by using literature analysis and in-depth interview research methods, and select respondents for conducting in-depth interviews to find out the competitiveness, production / marketing, development, and dilemma of Emei citrus industry.
From the results of the study we can find out that farmers in Emei Township have good planting technics, citrus sweetness often shoots through the roof, and healthy-preserving citrus fruit will be a significant niche. However, disease and insect hazards, abnormal climate, lack of rainwater, difficulty in distinguishing the origin of the fruit, population migration,etc.
are the main issues that have greatly increased the difficulty of orchard operation. Therefore, the agricultural authority should strive to promoting farmers′ retirement incentives, attracting young people to return, expanding the scope of agricultural equipment subsidies, assisting local industries with mechanization, automation, and high-tech, soas to help the development of local industries in the right direction.
Finally, it is suggested that citrus farmers should enhance manual experience, learn to perform research and development on gourmet recipes and presentation skills for guided tours, and most importantly to solve the products′ yield and sub-qualityissues. Moreover, public sector should help inspire this industry by holding more competition campaigns regarding citrus products′ various good features in addition to its efforts to broaden the
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applicable scopes of agricultural equipment subsidies; and also we need to aim at both domestic and global markets, so that this industry may gain the strength of everlasting growth for development. | en_US |