| dc.description.abstract | The theme of this research is that direct selling companies use unique sales staff to market to the world in a community circle and have a certain group of operations, the success of innovative direct selling marketing models continues to improve the service quality of direct selling system marketers to the main enterprise, the company uses service innovation and Brand image and direct sales organization system, build a direct sales model marketing business model to improve customer satisfaction innovation and marketing. Company T′s e-commerce platform uses the existing commercial marketing channels to increase the direct sales model, and uses the mature organization personnel of the direct sales organization to form the direct sales system. Using T Company′s e-commerce platform to connect up to 820,000 kinds of physical products, T Company is the first TV shopping in Taiwan and under the background of mature physical operation, it combines the e-commerce platform and the packaging of the direct sales business to create a successful business model Marketing
Turnover, brand image, customer satisfaction, and repurchase willingness reached new highs. | en_US |