| dc.description.abstract | The global pet market is growing rapidly, and Taiwan′s pet industry is also booming. In addition to the breeding and trade of dogs and cats, the relative peripheral pet’s merchandises in food, clothing, housing and transportation are also booming. In recent years, the pet has been regarded as a companion animal, and relative pet’s industries have ever stretched out including pet funerals, long-term care, pet insurance, AI system business, and the development of the ＂pet economy”. Affecting business opportunities in the pet market is that puppy and kitten is bred based on a legal environment, attach importance to technology and equipment for breeding stud and cultivate excellent and healthy breeds.
This study makes use of the economics framework (Structure-Conduct-Performance, S-C-P) to analyze the market structure, manufacturer behavior and industry performance of Taiwan′s dog and cat breeding industry, furthermore, to extend the development of pet-related industries, and put forward the proposal and suggestion based on the analysis of the current and future breeding cat and dog industries.
This study found that live breeding is a highly controversial issue industry, involving animal protection and ethical issues. From structure of market, the technical and equipment of the breeding industry are difficult to overcome, as well as, there is impossible of developing to different industries. Although the entrance of this industry is the low capital threshold, not so high market concentration and low risks, it is still a competitive market. From conduct of manufacturer, establish a credible brand and operating a large-scale breeding farm, that you can vertically integrate some small-scale businesses or form a strategic alliance, so do that, it should have the lower cost competitive advantage and make better profits. Secondly, expanding to a diversified business scale from a single industry will bring more marketing models to each other in terms of breeding varieties and management. From performance of industry, the breeding dogs and breeding cats are low cost, large value of output and paying attention to varieties and excellent pedigree genes can bring greater market profits, and will relatively thrive the related industries and bring forth the greater economic benefits.
This study puts forward 5 suggestions to Taiwan′s dog and cat breeding-related industries:
1. The image of the breeding industry should be transformed.
2. The stud breeding should be more transparent,
3. The downstream owners should control the supply source from the legal breeding farms.
4. The legal breeding farms should boycott the private transactions from the illegal breeding farms.
5. Breed the excellent species to extend the pet industries. | en_US |