| dc.description.abstract | The global low interest rate atmosphere and fiscal stimulus policies have prompted the soaring of house prices in many countries, many countries are aware of the importance of government policy intervention, 12 years ago the financial tsunami implemented the result of the house control in some areas of housing prices, and finally the overall house prices are still rising, the 2019 Sino-US trade war and the early 2020 new crown pneumonia (Coivd-19) epidemic affect each other in the global economy, after reorganizing the industrial chain, Taiwanese businessmen′s hot money flows back again, and the government that wants to achieve residential justice once again sacrifices policy intervention to control house price increases, Its past policy intervention is one of the main axes of this study. Various government policy interventions have become important social issues, and policy intervention is currently the second main axis of this study. Policy intervention will have an impact on the market, how can individual companies respond under such policies? This is the third main axis of this study.
Therefore, this study adopts the research method of case A company, taking the real estate brokerage company operating in the Taoyuan District Art and Cultural Special Zone as the case study object, and conducts various analysis and discussion from the perspective of SWOT, TOWS analysis and other relevant literature, discusses the impact on real estate case A company in Taoyuan area under the intervention of government policies, and explores the internal strengths, internal weaknesses, external opportunities and external threats of the case company through observation, and discusses its elements. Analyze the direction of its future development and provide the results of its research to the case company for future decision-making and layout reference. Keywords: policy intervention, Taoyuan area, art and cultural special zone | en_US |