| dc.description.abstract | Over the past three decades, with the encouragement of mainland policies, the needs of cross-strait economic development and the role of globalized markets, the substantial growth of cross-strait trade has been realized, and Bankers in Taiwan have been attracted to actively invest and expand in the mainland, thus forming a pattern of increasingly close cross-strait economic and trade development and increasingly urgent financial needs. The penetration of the bankers in Taiwan through the establishment of business bases in the mainland can not only provide financial support and financial services for the development of Taiwan businessmen in the mainland, but also enable them to fully grasp the operation of Taiwan businessmen and local customers and cultivate local businesses in the mainland, thus realizing the effective control of bank risks.
In addition, in response to the government′s policy of actively promoting the regionalization and internationalization of the bankers in Taiwan to enhance international competitiveness; In order to serve customers and provide more complete financial support to Taiwan businessmen, it will be more secure to carry out business in the mainland when the memorandum of cooperation on cross-strait financial supervision (MOU) has been signed. Therefore, Chinese mainland has become one of the areas where the bankers in Taiwan are struggling to compete.
In this research , case bank is used as the main research object (hereinafter referred to as Bank T), and the analysis and evaluation of the macro and micro environment of Taiwanese banks in land development is carried out, hoping to further explore the possible risks and feasibility of bankers in Taiwan for the penetration of the markets in China.
The research is divided into five chapters. The first chapter is the introduction, which explains the motivation and purpose of the research; The second chapter summarizes the relevant literature, which aims to explore the strategy formulation and market evaluation of enterprises; The third chapter first analyzes the cross-strait policy background and the political and economic environment of the mainland; In addition, the analysis of the situation and summary of operations of the local branches of bankers in Taiwan is carried out to further understand the local financial market; The fourth chapter takes Bank T as the case study to carry out case evaluation; The fifth chapter combs the previous chapters and carries out the analysis conclusions, and finally obtains the relevant suggestions as follows:
I. According to the research, although it is feasible for Bankers in Taiwan to develop in mainland China, relevant operational risks still need to be considered, including the problems of rising financial debt risk in mainland China, Sino-US relations and other trade partner conflicts and other investment environment risks as well as market competition and talent cultivation.
II. This research applies the winning strategy planning of A.G.Lafley & Roger L. Martin(2013), which is applicable to many types of enterprises of all sizes, including banking, start-ups, non-profit organizations and government agencies.
III. Bankers in Taiwan should ＂adjust measures to local conditions and make good use of the situation＂. With regard to bankers in Taiwan for the penetration of the markets in China, we should analyze our own competitive advantages and disadvantages to create a unique brand, and apply the decision-making process in this paper to set goals, clarify the positioning of advantages, and develop important functions in the future. | en_US |