dc.description.abstract | The development of social life so fa,People′s modern life has always depended on electronic equipment and the products they produce.Realize the satisfaction of people′s social life:physiological needs、Security Needs、Affiliation Needs、Esteem Needs、Self-actualisation Needs(Maslow′s hierarchy of needs). Driven by the demand of the continuous and rapid development of the electronic industry, a large number of products meet the demand. In the process from product design to manufacturing, all kinds of electronic products will ensure the functionality, quality and safety of products through measuring and testing instruments and equipment or software. Due to the continuous evolution of products and technologies, the demand for relevant test equipment is booming, and the high industry profits and business opportunities naturally attract many demanders and competitors looking for development opportunities at the same time.
System and test (System Level Test referred to as SLT), is also called functional test. Different from the electrical test scheme of general semiconductor chips, but under the actual functional test requirements of terminal products, SLT products are customized equipment developed for the integration of automation and measurement. Due to the small and diverse characteristics of customized equipment, it is often difficult to meet the needs of different customers and their relations, but it must reach a certain degree of consensus, In order to make the equipment sell, that is, to complete its function and value. This study uses( Jobs To Be Done) to explore the positioning of SLT products. Through the analysis of market information and secondary data, the functional test requirements of various types of electronic products will have great variability due to the different characteristics of various types of products. Therefore, SLT products are unfavorable for developers to develop in the market quantification and standardization mode. The price and profit of SLT products are also better than the general traditional test. Driven by relevant factors, more competitors join the market competition.
This study uses JTBD to analyze the roles played by users and their relationships, and explains the positioning of SLT products from the needs and tasks of different users: functionality, emotion and sociality. The value and development direction of existing products are no longer limited to developing perfect and ultimate products, and presenting the uniqueness and added value of products with the real needs of users. | en_US |