| dc.description.abstract | Apply the JOBS-TO-BE DONE theory to the design of Internet of things security products.
From the perspective of security companies, innovation and innovation, all in terms of products and services are becoming a necessity to adapt to the volatile external situation. The core of customer development is the possibility of new products and services. For security companies, customers can be low-voltage professionals, project buyers, property managers and owners. However, how to describe and discover customers′ needs, or involve customers in product and service innovation is a challenge faced by many companies. Taking H securities company as an example, the goal of defining and discovering customer measurement needs is studied through the framework inspired by JOBS-TO-BE-DON theory and result driven innovation (ODI) method. Using JOBS-TO-BE-DONE theory and result driven strategy, the framework of collecting customer needs is defined. ODI′s goal is to identify innovation areas from the perspective of customers′ work to be done in the initial stage of the innovation process. In the case study of H security company, this thesis introduces the process of identifying customer needs under the background of determining the plan of the new office building. First, interview three customers and identify them within the framework of the steps to be completed and the expected results. Through interviews, more than 10 interviews were identified, including the needs of system integrators, installers and distributors. In the next stage, customers will evaluate their needs in the survey according to their importance and satisfaction, so as to determine the most potential areas of marketing opportunities. These innovation areas and customer needs provide the starting point for the case company to develop product strategies, services, products and new value propositions. Predict which new products will win the market and reduce the risk of failure.
On this thesis , a continuous and repeated customer demand identification framework is proposed. This case study deepens the understanding of defining, describing and documenting customer needs in a secure environment. At the same time, the case study also puts forward some suggestions on the customer-metric innovation management of the securities industry from the perspective of methodology. Apply the JOBS-TO-BE-DONE theory to the design of Internet of things security products. | en_US |