| dc.description.abstract | In the past few decades, Taiwan′s security monitoring industry has experienced the low-price encirclement war in mainland China, the Sino-US trade war, and the impact of the new crown pneumonia that has continued to this day. Industry impact is huge. This research intends to take this as a starting point to analyze the business strategies of Taiwan′s security surveillance industry. With previous experiences and opportunities, we can refer to the response models of other industries for reference, in order to find out the potential strategies for the security surveillance industry in the post-epidemic era. New opportunities, and then the corresponding business strategies, break through the current dilemma of reduced transportation volume and shortage of raw materials, and enable Taiwan′s security monitoring industry to seize the opportunity of survival.
The internal analysis of the case company is carried out by SWOT analysis and a SWOT matrix is established to develop the corresponding strategies. Through the analysis of this research, the SO strategy lists four points, which are to expand the smart home appliance market, strengthen security and privacy system research and development, and expand sales, and access and increase product exposure; WO strategy is to attract cross-domain talents, promote products with high unit price and high protection, and negotiate with the government; ST strategy is to increase customer trust, strengthen brand effect, and enter other industries; finally WT strategy is to start from talent cultivation, government support and policy assistance. Externally, the five forces analysis is used. At present, the competition in Taiwan′s industry is fierce; new entrants in the industry have new technologies introduced, and because of the weak industrial barriers in the security monitoring industry, it is easy to enter the industry; the negotiating power of suppliers is weak because the industry barriers is low; consumers′ negotiating power is low because technology know-how is in the hands of China, the United States, Japan, and South Korea, and business profits are low, there is little room for consumers to negotiate; the threat of typical products, there are many products with similar functions in the market, and consumers have many choices, which poses a high threat.
The results of the case study suggest the business strategies for the company is how to survive in the highly competitive market in the post-epidemic era. The most important are to actively expand the smart home and smart and safe city markets, attract talents across fields, and vertically integrate into other industries, hopefully enhncing the competitiveness and survival of the case company. | en_US |