| dc.description.abstract | Abstract
The company′s operating policy focuses on the core of the business model and how the enterprise creates value. Therefore, the strategy is the behavior that the enterprise should do when competing in the mall, and the goal of both is to achieve the profitability of the enterprise to maintain the operation. Most of the Korean original companies in the semiconductor industry are mainly B2B Projects, and only a few countries are B2C sales
retail channels. Taiwan is one of them.
The Korean original company sold the External Portable SSD in the Retail Channel in Taiwan in 2018, and has been selling in Taiwan for four years. The vigorous development of other strong competitive brands and online channels. The original factory manager must set a strategy with competitive advantage. In this research, the purpose of using the AHP hierarchy analysis of ＂physical channel sales strategy management strategy of external storage device＂ is proposed. As well as the purpose is to hope that the original factory manager can use the results of the AHP level analysis to develop a strategy to produce competitive advantages when setting the strategy.
This main idea of this research analyzes the six major purchase areas, product display factors, consumer experience factors, sales incentive factors, target management factors, channel strategy factors, product price factors, etc., and studies a more appropriate channel management strategy for chain entity channels, based on the above analysis results, practically applied to the channel, providing the largest competitive advantage of the cooperative channel, and then increasing the sales volume of the chain entity channel.
Key words:Pathway strategy, AHP Hierarchical analysis, External Portable SSD | en_US |