| dc.description.abstract | Gun violence happens frequently in recent years and most of the incidents occur in Americas, especially in United States and Brazil, where the incidence rate is the highest in the world. Mass shooting leads to a large number of casualties and aggravates social burdens. Since American culture advocates liberty, it’s normal to civilians to own guns in United States. The proportion of gun owners in United States is the highest in the world. On average, each person owns 1.2 guns. Living in a gun-free society, the chance that people in United States get shot is higher than other countries around the world. Therefore, personal protection ballistic product is in high demand. Particularly after a mass shooting, the demand for ballistic products grows several times.
This research takes Hocheng Corporation as a case study. Hocheng Corporation which is also called HCG was founded in 1931, and the factory is located in Bade Dist., Taoyuan. HCG is a well-known sanitary ware company in Taiwan and it also expended its business to different scope such as architecture, kitchen and residential equipment, advanced ceramic and composite material application. Due to the technology improvement of advanced ceramic and composite material, HCG applies its core competency to platform armor for vehicles and ships and personal ballistic panel.
HCG is evaluating the North American sales market of ballistic products. This study is to figure out feasible marketing strategies from the complete model discussion through the perspective of international marketing and the nine elements of business model diagram. With feasible strategies, it will not only help domestic ballistic products enter the market smoothly but also meets the consumer’s demand in North America. Hoping that consumers in the North American market will be able to purchase ballistic products with high quality but lower price to reduce the casualties caused by shootings and reduce the hatred and social burden. | en_US |