| dc.description.abstract | The purpose of this paper is to explore whether battery characteristic variables have a significant
impact on the selling price of electric vehicles in Taiwan, and to further analyze the influence of other variables of electric vehicles, such as model type and country of car manufacturers, on the selling price of electric vehicles in Taiwan. Taking Taiwan′s pure electric vehicle data from December 2021 to February 2023 as the research sample, the empirical research was conducted using the hedonic price model.
The empirical results show that there is a one-to-one relationship between the percentage change in battery capacity and the change in price, which clearly reflects the existence of mileage anxiety and Taiwanese consumers′ concerns about whether the power of pure electric vehicles is sufficient. Taiwanese consumers have the same brand preference for pure electric vehicles as gasoline vehicles, the brand value of European models is highly valued, and suppliers can set higher prices. SUV models are more popular with consumers in the Taiwan market, under the economies of scale, brands have an advantage in product cost, so they are more competitive in terms of selling price. | en_US |