| dc.description.abstract | In the Taiwanese market, although disposable cotton swabs are not the main product, their small size and low price still generate sales of billions of dollars. This study analyzes the market using the S-C-P model and market research data to propose feasible future business plans and improvement measures for manufacturers. New entrants to the market can refer to the complete entry instructions provided in this study. Technological advancements have improved the quality of cotton swabs and reduced environmental damage.
In the analysis of supply and demand in the market structure, the cotton swab industry has the characteristics of low cost, low technological barriers, and basic product demand. There is intense competition and price pressure in the market, and the low entry threshold also means severe product homogenization. Manufacturers should focus on product differentiation, brand building, and market positioning, and develop high-value-added product lines.
Government policies have an important regulatory and guiding role in the cotton swab industry. Manufacturers must comply with national regulations and obtain corresponding licenses and certifications, and comply with relevant regulatory requirements and certification standards before production and export can take place. Consumers have a high degree of concern for product safety and quality, and government policy regulations and supervision can ensure the protection of consumer rights while also maintaining the image and reputation of businesses.
Although the Taiwanese cotton swab market is fiercely competitive, changes in consumer habits and the development of technology networks have gradually increased the proportion of online shopping, providing new entrants with opportunities to enter the market. However, new manufacturers need to have basic technology and production capabilities and need to have strong brand-building capabilities to attract consumers through differentiation and competitive advantages.
In the cotton swab market, manufacturers with a higher market share have pricing power, and other competing manufacturers will adjust their prices based on theirs. However, market prices are not only affected by market share and competition but also by factors such as production costs, brand awareness, and market demand. Therefore, when developing the most suitable pricing strategy, manufacturers need to comprehensively consider the impact of various factors and adopt appropriate pricing methods to improve market competitiveness and maintain long-term profitability.
Despite the lack of R&D capabilities among Taiwanese manufacturers, they can still obtain modest profits through large-scale production. Price competition has led to reduced profits, indicating intense price competition in the market. After performance analysis, it can be observed that the profitability of the cotton swab industry is decreasing, suggesting the presence of fierce price competition in the future market. | en_US |