| dc.description.abstract | The pharmacy industry in Taiwan is an essential component of the healthcare system, providing diverse pharmaceutical services such as drug sales, pharmaceutical consultation, and health promotion. It has become a crucial hub for people to focus on their health. With the increase of the elderly population, advances in medical technology, and the rise of health awareness, the pharmacy industry has gradually gained attention from the government and the market. This paper uses the Structure-Conduct-Performance (S-C-P) framework in industrial economics to analyze the market structure, firm behavior, and industry performance of the pharmacy industry, as well as the current development, trends, and future prospects of the pharmacy industry, and proposes relevant suggestions.
Healthcare policies have had an impact on the pharmacy industry in Taiwan. For example, the government′s implementation of a national health insurance system, price control measures for drugs, and the review process for drugs directly affect the operation of pharmacies. When the government strengthens the review process for certain drugs, the corresponding supply of drugs will decrease, which will affect the inventory and sales of pharmacies. Moreover, as healthcare policies are adjusted, regulations on drug prices and sales may also change. The government may control healthcare costs by lowering drug prices, which will affect the profitability of pharmacies.
The research found that the market structure of the pharmacy industry in our country can be roughly considered a highly competitive market, mainly composed of a large number of small and medium-sized pharmacies. Although the scale of chain pharmacies is constantly expanding, their market share is still relatively low compared to foreign countries. In terms of behavior, after merging with other pharmacies, chain pharmacies increase their market share to achieve economies of scale and can obtain lower costs than other non-chain pharmacies. They also gain the advantage of brand equity generated from the merger. When pharmacies engage in diversification strategies and attract consumers through a variety of products, they can achieve economies of scope and scale to improve overall profitability. In terms of performance, overall, the pharmacy industry in our country has stable profits. As people′s medical and pharmaceutical knowledge becomes more widespread, consumer buying behavior changes, and pharmacies must transform themselves by constantly innovating and providing diverse services to adapt to changes in consumer habits and gain market recognition. | en_US |
| DC.subject | The pharmacy industry in Taiwan is an essential component of the healthcare system, providing diverse pharmaceutical services such as drug sales, pharmaceutical consultation, and health promotion. It has become a crucial hub for people to focus on their health. With the increase of the elderly population, advances in medical technology, and the rise of health awareness, the pharmacy industry has g | en_US |