| dc.description.abstract | This study aims to explore how a company has faced challenges from international industry giants and the uncertainty of the semiconductor industry since its early startup phase. With the semiconductor foundry industry dominated by larger players, the case company managed to continuously grow by identifying market opportunities and leveraging its core competencies, ultimately gaining a competitive advantage in niche markets and becoming a company with annual revenues exceeding 10 billion New Taiwan Dollars.
To understand the company’s development since it was established, the study first analyzes nine aspects, including value proposition, customer, customer segments, channels, key partnerships, key resources, cost structure, and revenue streams. Additionally, industry-specific SWOT analysis was conducted for each business transformation to understand external factors such as market demand and competition, technological changes, and legal regulations. These analyses help us to identify its position and competitive advantages within the industry and the strategies used to address external challenges and exploit opportunities.
Second, this study applied the resource-based theory to identify the company’s key internal resources. The resource-based theory emphasizes the value, scarcity, inimitability, and non-substitutability of resources. By recognizing its internal resources and capabilities, the case company developed corresponding strategies to enhance its competitiveness. The study employed the VPC framework (Value, Price, Cost) to identify the ways the company increased the value it offered and reduced costs. By analyzing and optimizing value propositions, processes, and capabilities, the company enhanced the value of its products or services while simultaneously reducing costs at its different stages of transformation.
In summary, this study explored the growth transformation of the case company based on the business model canvas, industry-specific SWOT analysis, resource-based theory, and the VPC framework. These analysis helps identify the opportunities and threats the company faced, its key resources developed, and value and cost-effectiveness enhanced. The findings of this study can guide the development of businesses and provide insights for different industries, enabling companies to identify their position and competitive advantages within the industry, recognize their internal resources and capabilities, and formulate corresponding business strategies to enhance value and competitiveness. | en_US |