| dc.description.abstract | Since the 1970s, businesses have been introducing large-scale mainframe systems for computerization. However, the concept and scope of enterprise computerization did not undergo significant changes until the mid-1990s. With the rapid development of the internet, communication technologies, and transformative business models, many concepts and execution methods of enterprise computerization have been drastically altered. In recent years, digital transformation has become prevalent among businesses, driving the need for enterprises to digitize their processes and swiftly adopt digital tools such as big data and artificial intelligence to enhance competitiveness. The importance of small and medium-sized enterprises (SMEs) to the economy highlights the key role of e-commerce and digital transformation in SMEs. Whether SMEs can strengthen their existing e-commerce foundation and effectively utilize digital technologies for transformation not only affects their own survival and competitiveness but also impacts industry upgrades and national competitiveness.
Therefore, this study focuses on traditional SMEs and takes a case company′s e-commerce status and challenges faced under the current operating model as an example. It explores relevant literature on SME characteristics, enterprise computerization, digital transformation, enterprise resource planning (ERP), and cross-border e-commerce. Through the analysis of the case company′s ERP system improvement and the implementation of cross-border e-commerce operational effectiveness, the study provides methods and recommendations for other SMEs in this area for reference and guidance.
Based on the findings of the case study, it is crucial to integrate customer relationship management (CRM) and supply chain management (SCM) into the ERP system to enhance its operational efficiency and achieve the digital transformation goals on the existing e-commerce foundation. In the future, the adoption of cross-border e-commerce should be based on a third-stage operational model output and establish dedicated operational departments and personnel to improve cross-border e-commerce operational effectiveness. | en_US |