dc.description.abstract | As the family structure in Taiwan changes, the demand for washing machines as a household necessity is increasing. Technological advancements, market competition, and the impact of Covid-19 on household hygiene have raised consumers′ standards for washing machines. Fare striving to develop new products and functions to meet consumers′ ever-increasing demands.
Two research topics are explored: The first theme is a characteristic price analysis, using washing machine price data obtained from MOMO Shopping Network between November 2022 and January 2023. The study explores how variables such as basic and additional washing machine functions, government certification labels, and other factors affect washing machine prices. The second theme is a quantity price analysis, using time-series data on washing machine imports from China, the United States, Japan, Korea, and Thailand between 2018 and 2022, including monthly average import prices and total import values from each country. The study examines the mutual impact of quantity and price among the import countries. The results of the characteristic price analysis indicate that the warranty period, washing machine capacity, and washing machine type have a positive significant impact on prices, while the country of origin is less significant. The drying function, warm water washing function, automatic detergent injection, motor type, SMART APP function, and price all show a positive relationship, except for automatic detergent injection, which has a more significant impact. The energy label is negatively related to prices. The green label is positively correlated with price, but is not statistically significant.
The results of the quantity price analysis indicate that import prices and import values from different countries have varying effects on each other′s import quantities. The factors influencing the import market for washing machines go beyond price and import value, including the origin, machines level, and market positioning. | en_US |