dc.description.abstract | This is a case study to determine the valuation of Company A in the electric bus industry. By using the PEG method, market share method, and BCG matrix method to evaluate and analyze the company’s operations strategy, future prospects, and market value. This is combined with a comprehensive SWOT analysis focusing on internal strengths and weaknesses along with domestic and foreign opportunities and risks factors.
Based on the different valuation methods, Company A is valued at $110 using the PEG method, which provides a significantly higher valuation compared to the market share and BCG matrix methods, which derives a value of $26-106. The primary reason for this is because the PEG method incorporates future growth and earning into its valuation calculations. In contrast to the market share and BCG matrix methods which utilizes size of the industrial market, past performance of the business, the company’s financial structure, impacting governmental policies, and comparison to similar businesses in the market. For Company A, which operates in a green energy innovative market, achieves a better corporate valuation. In addition to the three aforementioned methods combined with SWOT analysis, this paper provides in-depth analysis and recommendations for Company A’s operations within a specialized, volatile market in order to increase operating performance. | en_US |