| DC 欄位 |
值 |
語言 |
| DC.contributor | 土木系營建管理碩士在職專班 | zh_TW |
| DC.creator | 趙信豪 | zh_TW |
| DC.creator | Hsin-Hao Chao | en_US |
| dc.date.accessioned | 2024-1-25T07:39:07Z | |
| dc.date.available | 2024-1-25T07:39:07Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=111355003 | |
| dc.contributor.department | 土木系營建管理碩士在職專班 | zh_TW |
| DC.description | 國立中央大學 | zh_TW |
| DC.description | National Central University | en_US |
| dc.description.abstract | 本研究旨在探討建築行業客戶源開發的影響因素；建立客戶源開發中關鍵因素的加權排名；並將因素排名應用於實際案例進行分析與比較。本研究範圍為合約金額不超過10億的新廠建設項目，旨在從建築相關行業的角度確定在不同因素影響下可接觸的客戶源。文獻回顧提出了4個方面，包含16個因素，用於開發針對建築相關公司中經驗豐富且高階管理人員的AHP問卷。來自副總或高職位層級的10份有效回覆構成了偏好排名的發現：社交活動標準 > 服務價值標準 > 行銷標準 > 運動標準；聚會因素 > 課程講座因素 > 社團因素 > 車聚因素；高爾夫因素 > 慢跑因素 > 腳踏車因素 > 健身房；建議開發項目 > 價值工程 > 專業營建軟體 > 高彈性合作。因此，可以推斷對建築公司來說，培養客戶群的重要性主要在於社交活動、聚餐、高爾夫、開發案之建議和價值工程。 | zh_TW |
| dc.description.abstract | The study aims to investigate the influencing factors of customer source development in the construction industry; to establish the weighted ranking of the crucial factors in customer source development; and to apply the factor ranking to real-life cases for analysis and comparison. The scope of this study is within construction projects for new factories with contract amounts not exceeding 1 billion. It aims to determine, from the perspective of the construction-related industry, the customer sources that can be accessed under the influence of different factors. The literature review brought about 4 aspects with 16 factors used to develop an AHP questionnaire targeting at well-experienced and high-ranking managers in construction-related companies. 10 valid returns from the position level of vice president or above construct the findings for the preference rankings: Social Activity Criteria > Service Value Criteria > Marketing Criteria > Sports Criteria; Gathering Factor > Lecture Program Factor > Club Factor > Car Gathering Factor; Golf Factor > Running Factor > Cycling Factor > Gym; Recommendations for development projects > Value Engineering > Project Construction Software > High Flexibility Collaboration. Therefore, it can be inferred that the importance of cultivating clientele for construction firms lies primarily in social activities, gatherings, golf, project track record, and value engineering. | en_US |
| DC.subject | 層級分析法 | zh_TW |
| DC.subject | 探索客戶 | zh_TW |
| DC.subject | 影響因素 | zh_TW |
| DC.subject | 建築公司 | zh_TW |
| DC.subject | AHP | en_US |
| DC.subject | exploring customers | en_US |
| DC.subject | influence factors | en_US |
| DC.subject | construction companies | en_US |
| DC.title | 運用層級分析法排序營造廠開發客戶來源因子之研究 | zh_TW |
| dc.language.iso | zh-TW | zh-TW |
| DC.title | Developing and weighting influence factors for exploring potential customers in construction utilizing AHP | en_US |
| DC.type | 博碩士論文 | zh_TW |
| DC.type | thesis | en_US |
| DC.publisher | National Central University | en_US |