| dc.description.abstract | In recent years, due to the return of Taiwanese businesses establishing factories, the large-scale expansion of TSMC, and continuous investment in major public constructions, the demand for construction machinery has significantly increased. However, the construction industry is facing issues such as a lack of machinery available for rent or poor-quality equipment. Currently, there are no large-scale comprehensive equipment rental companies specifically serving the construction industry in Taiwan, nor are there platforms to integrate and expose smaller rental businesses. Therefore, this study conducts preliminary research on a construction machinery rental platform, focusing mainly on aerial work platforms. The study explores the business model of Japan′s leading rental company, AKTIO, through in-depth interviews to understand its success and unique aspects and examines whether this model could be applied to the Taiwanese market. Additionally, the study interviews Taiwanese companies currently renting and using aerial work platforms to investigate their reasons for renting, current rental conditions, challenges faced, and whether innovations and new business models could drive changes to promote the development of the rental industry.
The research found that AKTIO′s success in Japan is primarily due to its comprehensive rental system, including a wide distribution of service points and a robust maintenance system. Currently, in Taiwan, there are only two service
points, and no proprietary transportation fleet, requiring manufacturers to bear the transportation costs themselves. As a result, regions farther from these service points are often unwilling to use the service. The main solutions identified through this research include: (1) expanding investment to increase the number of service points, and (2) training sufficient maintenance personnel at each service point to potentially expand the scale of operations and provide more high-quality rental equipment. However, the current challenges include a shortage of industry personnel and the potential impact of large-scale foreign investment on Taiwan′s rental market, which could lead to more severe price
competition for local companies. Therefore, this study proposes the idea of establishing an engineering equipment inquiry platform to provide more exposure and fair competition opportunities for rental industry practitioners. | en_US |