博碩士論文 111421015 完整後設資料紀錄

DC 欄位 語言
DC.contributor企業管理學系zh_TW
DC.creator廖桓正zh_TW
DC.creatorHuan-Cheng Liaoen_US
dc.date.accessioned2024-6-19T07:39:07Z
dc.date.available2024-6-19T07:39:07Z
dc.date.issued2024
dc.identifier.urihttp://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=111421015
dc.contributor.department企業管理學系zh_TW
DC.description國立中央大學zh_TW
DC.descriptionNational Central Universityen_US
dc.description.abstract隨著數位化浪潮的興起,許多行業都迅速適應了現代化的要求,然而,公有零售市場在這方面明顯落後。本研究旨在探討如何在不犧牲其文化特性的前提下,推動公有零售市場的數位轉型。透過對多個市場進行深入的案例分析,本研究提出了一套針對公有零售市場營運規劃之創新的提案,該提案不僅著重於技術的整合和應用,也強調必須保持市場的文化本質。主要發現指出,透過精心設計的策略和尊重各市場的獨特文化背景,可以有效地實施數位轉型,同時增強市場的競爭力和可持續性。研究建議,相關政策制定者和市場營運者應考慮這些平衡點,制定出既促進技術創新又維護文化遺產的策略。zh_TW
dc.description.abstractWith the rise of digitalization, many industries have rapidly adapted to modern requirements. However, traditional markets have notably lagged in this aspect. This study aims to explore how to promote the digital transformation of traditional markets without sacrificing their cultural characteristics. Through in-depth case analyses of multiple markets, this research proposes an innovative operational planning approach for traditional markets. The proposal not only focuses on the integration and application of technology but also emphasizes the necessity to preserve the cultural essence of the markets. Key findings indicate that digital transformation can be effectively implemented by carefully designed strategies that respect the unique cultural backgrounds of each market, simultaneously enhancing their competitiveness and sustainability. The study suggests that policymakers and market operators should consider these balance points and devise strategies that both promote technological innovation and preserve cultural heritage.en_US
DC.subject公有零售市場zh_TW
DC.subject營運模式創新zh_TW
DC.subject數位轉型zh_TW
DC.subject行動商務zh_TW
DC.subjectPublic Retail Marketen_US
DC.subjectOperational Model Innovationen_US
DC.subjectDigital Transformationen_US
DC.subjectMobile Commerceen_US
DC.title公有零售市場營運模式創新之規劃---- 以興國公有市場為例zh_TW
dc.language.isozh-TWzh-TW
DC.titleInnovative Planning of Public Retail Market Operation Models: The Case of Xingguo Public Mark張東升en_US
DC.type博碩士論文zh_TW
DC.typethesisen_US
DC.publisherNational Central Universityen_US

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