| dc.description.abstract | As global awareness of climate change and environmental protection increases, battery electric vehicles (BEVs) are gaining attention and popularity as an eco-friendly transportation option. However, the market penetration of pure BEVs remains relatively low, and consumer purchase intentions are influenced by various factors, including
environmental awareness, quality, and brand image.
This study aims to delve into the motivations and considerations of consumers when purchasing pure BEVs, and how these factors affect their purchase intentions. An online survey was conducted and analyzed using SmartPLS 4.0 for model validation and analysis. The analysis explored demographic differences in environmental awareness, pure BEV
quality, and brand image, as well as the impact of brand image on the relationship between environmental awareness, pure BEV quality, and purchase intention. Brand image was also examined as a mediating variable in the formation of purchase intentions.
The research findings indicate that BEV quality, environmental awareness, and brand image all positively influence consumer purchase intentions. Furthermore, brand image mediates the relationship between BEV quality, environmental awareness, and purchase intention. Based on these findings, recommendations for society and car manufacturers are
proposed, along with an analysis of the study′s limitations and suggestions for future research. Through these results, we hope to better understand and promote the development of the pure BEV market, thereby creating economic benefits while protecting the environment. | en_US |