| dc.description.abstract | Explore the market structure, manufacturer behavior, and operational performance of four rubber tire product factories in Taiwan globally and in Taiwan. This study uses the S-C-P (Structure Conduct Performance) model in economics as the main subsidy analysis for the entire framework of Taiwan′s rubber tire industry. The conclusion analysis is based on the Five Forces Analysis and SWOT Analysis. The research results show that in terms of labor field structure, the rubber tire industry is classified as an oligopoly labor field, but it is difficult to make distinctions and has a high entry threshold, requiring sufficient capital and manual labor. Manufacturer behavior: Rubber tire has a low demand elasticity, similar to the characteristics of a necessity, and manufacturers have strong pricing power. However, the price of rubber tire is related to fluctuations in raw material prices, and the prices of petroleum and crude oil as well as shipping costs can also affect the cost of rubber tire product factories. And because it is difficult to make significant differentiation, the pricing of rubber tire product factories should be differentiated according to the different consumer groups and needs. Business performance: Taiwan′s rubber tire factories have sufficient production capacity in Taiwan to meet the local demand for rubber tires, so there is excess production capacity available for export. Overall, the rubber tire industry has performed well in terms of overall business performance, except for exporting to countries with high taxes.
Finally, this study suggests that Taiwan′s local rubber tire factories should increase their research and development capabilities and funding, gradually move towards automation and make good use of big data analysis, reduce unnecessary expenses, and increase consumer trust and dependence on their products. The dependence of products on the market should also be reduced to diversify the risk of excessive concentration in key markets. Rubber tire factories belong to high carbon emission industries, so more attention should be paid to environmental protection, energy conservation, and carbon reduction in order to have a clean and sustainable earth. | en_US |