dc.description.abstract | Since 1986, Vietnam has promoted economic reforms to establish a "socialist market economy." The Vietnamese government has opened to foreign investment with many preferential policies, attracting global investors, including Taiwanese businesses. From 1988 to November 2023, Taiwanese investments in Vietnam totaled USD 39.01872 billion, ranking fourth among foreign investors. As Taiwanese investments in Vietnam grow, their understanding of Vietnam′s political, economic, social, and technological landscape has also deepened. Cultural differences have posed human resource management challenges for many multinational companies, making cross-cultural HR management crucial for Taiwanese enterprises.
This study uses qualitative research and case analysis, starting with a PEST analysis of Vietnam′s macroeconomic environment. Through interviews, it examines one Taiwanese-invested micro-enterprise each in Northern and Southern Vietnam and four foreign-invested enterprises to understand HR management challenges and develop relevant strategies and practical methods.
Key findings include: 1. Northern Vietnamese employees are proactive, communicative, and committed to self-improvement. 2. Southern Vietnamese employees are passive, reluctant to communicate, and seek comfort. 3. Historical background significantly impacts people′s values and attitudes. 4. The same management and salary structures yield different results. Recommendations: 1. Use a "growth strategy" for Northern Vietnam. 2. Use a "stability strategy" for Southern Vietnam. 3. Adjust managers′ salary structures. | en_US |