| dc.description.abstract | The restaurant chain industry plays an important role in modern urban life. Its fast and convenient features make it an indispensable part of daily life. According to historical turnover and annual growth rate data from the Statistics Department of the Ministry of Economic Affairs, as chain catering brands continue to open stores, travel and promote food culture, the number of diners has gradually increased. The catering industry has shown steady growth over the years. The global outbreak of COVID-19 has brought a huge impact to the catering industry. However, as we enter the post-epidemic era, consumers are gradually accepting to live with the epidemic. Driven by the impact of the epidemic and changes in consumption habits, industry players are providing more diversified digital value-added services to enhance competitiveness. In addition to resources such as brand, business strategy, regional layout, market entry, and human resources, chain catering must also rely on a strong and efficient supply chain system for support. This study will take McDonald′s as an example to explore how to use the supply chain system and specific strategies to achieve sustainable business operations.
McDonald′s is one of the world′s largest fast-food chains and its supply chain management is world-renowned. McDonald′s supply chain system covers procurement, production, logistics, distribution and inventory management. The coordination and efficient operation of these links are the cornerstone of McDonald′s success, and McDonald′s supply chain management includes the following key factors :
Partnerships: McDonald′s has established long-term partnerships with suppliers to pursue sustainable development and efficiency. 4PL is McDonald′s main supply chain partner and plays an important and critical role.
Innovative system: McDonald′s strategically cooperates with 4PL to continuously introduce new digital technologies, such as meal preparation systems, logistics and transportation tracking systems, data analysis, etc., and use innovative supply chain technologies and processes to improve efficiency and quality.
Sustainable development: McDonald′s is committed to environmental protection and social responsibility, and integrates sustainable development practices into supply chain management to help maintain brand image and long-term development and reduce its impact on the environment.
Past relevant research and case studies, such as: The value a 4PL provider can contribute to an organisation(Win, 2008), Li & Fung Group’s practical experience in supply chain management(Li & Fung Group, 2009), enterprises through 4PL Integrate procurement business and supply chain management to reduce personnel, procurement and operating costs. Strategic alliance with 4PL, through the integration of 3PL, achieves complementary advantages and operational collaboration between enterprises, and then conducts long-term and continuous audits and reviews through evaluation and performance management, continuously optimizing operating processes and efficiency, and achieving a win-win situation.
This study will analyze the operations of the case company from the perspective of the supply chain. The author actually participated in the daily operations of the case, conducted case studies through actual observation, actual data collection, etc., discussed the relevant operating processes and management of the supply chain, and compiled some specific findings and compare and discuss these specific findings with existing general supply chain theories.
Through the above research, the case company strategically allied with 4PL to provide comprehensive supply chain solutions through 4PL, integrating logistics, information flow and cash flow, and formulating standard operating procedures SOP for each link of the supply chain. Product quality is controlled, 3PL is integrated, and supply chain operations are ensured through regular internal(external) audits and reviews, allowing case companies and sales offices to focus on their core business. Both parties divide work professionally and share risks, share resources and grow together.
Analyzing the success of the case company from a supply chain perspective, it can be attributed to its efficient logistics and distribution system, its good use of fourth-party logistics to create value, its business model, supply chain management, production and sales mechanism, current field operations, digital The research and discussion on the development of supply chain management have an impact on the theory and practice of supply chain management, and can be used as a reference for other related cases. | en_US |