| dc.description.abstract | This study aims to explore the business model of H Precision Enterprise using the theoretical framework of the business model canvas and employing a case study approach for in-depth analysis. Firstly, data from various sources such as mass media and social science research archives were obtained through document analysis and observation. Subsequently, these data were synthesized and analyzed using the structure of the business model canvas to delve into the characteristics of H Precision Enterprise′s value proposition, customer segments, core resources, and key partners. The research findings reveal that H Precision Enterprise′s core value proposition lies in providing high-quality products, technological innovation, and globalized services, with major customer segments including industries such as optics, semiconductor, electronics, and fiber lasers. In terms of core resources, the company possesses robust technological research and development capabilities, automated production equipment, and excellent human resources. Additionally, the company has established solid partnerships with key stakeholders such as suppliers, customers, employees, government agencies, and collaborative partners. Through a thorough analysis of the company′s background, business model, and management challenges, this study identifies strategies for the transformation from OEM to branding. The company has adopted various strategies to achieve brand transformation, including strengthening product research and development, enhancing brand image and promotion, expanding markets, and diversifying product lines. Finally, the study concludes that transitioning to a branding model may be a more advantageous choice, facilitating the company in achieving long-term stable development goals. Therefore, it is recommended that the company actively consider transitioning to a branding model and formulate corresponding strategies and plans to achieve transformation goals and success. | en_US |