| dc.description.abstract | This study aims to explore the challenges and opportunities faced by Taiwanese companies when establishing production bases in Thailand, as well as the role of the case company in assisting Taiwanese enterprises in addressing related issues. The research adopts a case analysis approach, delving into the business operations and service models of the case company, as well as analyzing its collaboration with Taiwanese enterprises to examine the role and competitive advantages of the case company in assisting Taiwanese companies in investing in Thailand. The subjects of the study mainly include Taiwanese enterprises investing in Thailand and the operational situation of the case company. Key findings include the case company successfully assisting Taiwanese enterprises in addressing operational challenges in the process of setting up factories in Thailand, leveraging its abundant talent resources, professional service standards, stable customer relationships, and keen market insights. Through analysis of aspects such as the case company′s service scope, local market understanding, talent shortages, competitive pressures, and regulatory changes, we further identify internal and external factors faced by the company. Based on these analyses, a series of specific strategies are proposed, including expanding service scope, optimizing internal recruitment processes, enhancing internal communication and collaboration, establishing risk management mechanisms, cross-cultural management, strengthening compliance and regulatory compliance, as well as enhancing product and service differentiation. These strategies are aimed at helping the case company overcome internal weaknesses and address external threats, thereby achieving sustainable development for the enterprise. | en_US |