| dc.description.abstract | The outbreak of the China-U.S. trade war has led to the reorganization of the global supply chain, which has had a significant impact on Taiwanese businesses in China. In order to cope with such changes, Taiwanese businesses have had to significantly adjust their business strategies and begin to seek new markets and production bases to diversify their business and reduce the risks of a single market, including diversification of overseas markets and industrial development, in order to cope with the changing situation and risk control.
Against this backdrop, Thailand has become an emerging investment destination and an important choice for Taiwanese businessmen due to its favorable geographic location, well-developed infrastructure, stable policies, and potential market opportunities. In addition, the Thai government has actively introduced various incentives to attract foreign enterprises to invest in the country, further enhancing its attractiveness.
Faced with the challenges and competitive pressures brought about by the trade war between China and the U.S., printing company A has chosen to turn its attention to Thailand to further expand its production and market layout and maintain its competitiveness in the global market. In the study, we analyze the motivation of Company A′s shift to Thailand, including factors such as risk diversification, cost-effectiveness, and market opportunities. Through the findings, research recommendations are made to assist Taiwanese manufacturers in adjusting their layouts to enhance competitiveness and sustainable development after the China-U.S. Trade War. | en_US |