| dc.description.abstract | Taking Daluge as an example, this paper analyzes the digital marketing strategy of the entertainment sports industry. Through online marketing activities, social media promotion, joint marketing activities and other ways, It has improved brand awareness, attracted more customers, improved customer satisfaction, and promoted business growth. Daluge has official accounts on social media platforms such as Weibo, wechat, Facebook and Instagram to maintain good interaction and communication with consumers. In addition, Daluge also uses search engine marketing (SEM) and search engine optimization (SEO) strategies to improve the company′s exposure and ranking in search engines and attract more potential customers. In terms of content marketing, Dalge provides valuable information through blog posts and video videos to enhance brand image and awareness. In terms of online advertising, Daluge is mainly placed in major portal websites, social media platforms and related industry websites to expand its brand exposure and influence. The digital marketing strategy of Daluge makes a significant contribution to its revenue and profit. By accurately positioning the target customer group, improving the conversion rate of product sales, and increasing the online sales channels, the digital marketing activities of Daluge have brought it considerable revenue and profit. | en_US |