| dc.description.abstract | This thesis extensively investigates the competitive behavior, innovation
strategies, and future directions of Taiwan′s electric scooter industry. As a
promising green transportation option, electric scooters have gained increasing
attention from consumers and governments due to environmental and sustainable
development policies. The thesis adopts the ＂Structure-Conduct-Performance＂
(S-C-P) model from industrial economics to analyze the market structure, firm
behavior, and their impact on industry performance. It also examines factors
influencing electric scooter purchase decisions using a logistic regression model.
The thesis examines the fundamental conditions of the electric scooter industry,
including technological development, market demand, and government policies.
Through market competition analysis, it explores different firms′ strategic
choices and competitive behaviors, analyzing their effects on market share and
profitability. Additionally, the study delves into various government policies and
subsidies aimed at promoting the widespread adoption of electric scooters, such
as subsidy policies, charging infrastructure development, and environmental
regulations. It evaluates the long-term impacts of these policies on industry
structure and market dynamics.
Despite the relatively high initial purchase costs of electric scooters, their
environmental advantages attract consumers with higher income and education
levels. These consumers prioritize long-term economic and environmental
benefits, emphasizing the advantages of electric scooters in these aspects.
Manufacturers must cater to genuine consumer needs and target markets to
stimulate demand for electric scooters effectively.
The thesis provides insights into competitive behavior and market development
in the electric scooter industry, offering specific recommendations for
governments and businesses to formulate strategies. Looking forward, with
technological advancements and evolving consumer demands, the electric
scooter industry will face new opportunities and challenges. Therefore,
continuous industry observation, analysis, and policy adjustments are crucial for
achieving sustainable development in the electric scooter industry. | en_US |