| dc.description.abstract | With climate change and renewable energy becoming global priorities, solar power, as a sustainable energy source, has attracted significant attention and investment. According to an International Energy Agency (IEA) report, there was a significant increase in global solar capacity in 2023, demonstrating its potential within the energy system. The Taiwanese government has launched numerous subsidies and policies to support the photovoltaic industry, which have enhanced technological innovation and helped to reduce production costs and improve the efficiency of photovoltaic materials. However, the industry faces challenges such as fluctuating raw material costs, increased market competition, and uncertain policies. This study aims to explore how case companies can break through on both business and technological levels to adapt to market changes and technological advances, in order to promote the sustainable development in the solar photovoltaic industry.
This research examines the solar photovoltaic industry by conducting case studies on three representative green energy businesses in Taiwan—Company D, Company C, and Company F. Each company has its own unique blend of technological innovation, market size, and government background, allowing them to provide comprehensive solutions from product design to market strategy. The research method combines qualitative analysis by utilizing literature reviews, in-depth interviews, and secondary data analysis. It utilizes Osterwalder and Pigneur′s (2010) Business Model Canvas and Ansoff′s (1965) SWOT analysis to showcase the distinctive operational models of the cases, focusing on technological innovation, market expansion, and government policy support. This method also reveals the internal strengths and weaknesses of the company. It also provides insights into external opportunities and threats, offering a deep understanding of the company′s operational strategies in a highly competitive and rapidly changing policy environment. This report provides insights into the current and future development of the solar photovoltaic industry. It explores how companies can use technological innovations and strategic layouts to respond to market and policy challenges. The study determined that while the green energy industry has wide development prospects, and the case companies possess strong technical capabilities and market share advantages, they are still confronted with obstacles such as unpredictable fluctuations in raw material costs and heightened competition in the market. To respond to ever-evolving market demands and technological advances, they must continually innovate and optimize their business models.
The study concludes that 1. Taiwan′s green energy industry is looking optimistic thanks to global climate action demands and technological advancements. Additionally, government subsidies and tax incentives are driving innovation and investment in the industry. 2. Company D leads in developing high-efficiency green energy products, Company C maintains market leadership with diversified investment strategies, and Company F supports green policies and finance with its financial and policy experience. 3. Companies D, C, and F effectively promote technological innovation and service by utilizing competitive cooperation strategies, thereby enhancing industry efficiency.
Considering the challenges and opportunities faced by Taiwan′s green energy industry, amid global energy transformation, this study provides specific recommendations, 1. It is encouraged that Company D enhances its R&D investment and engages in international scientific cooperation to maintain its technological leadership, reduce production costs, and improve its product efficiency. 2. Companies C and F should actively engage in policy-making and improve communication with the government. This will help lessen the adverse effects of policy changes and maintain long-term operational stability. 3. In light of natural and market constraints, Taiwanese green energy companies should broaden their focus on renewable energy technology and leverage international markets to increase their competitiveness and improve their flexibility. | en_US |