| dc.description.abstract | As the issue of global warming becomes increasingly severe, the construction industry is placing greater emphasis on environmental sustainability. Traditional steel reinforcement consumes a large amount of energy during its production process, resulting in high carbon emissions, and is prone to corrosion in humid environments. In contrast, basalt fiber reinforced polymer (BFRP) rebar has corrosion resistance, lightweight properties, and does not require extensive coal resources in its manufacturing process, making it a potential green building material. To understand the market acceptance of basalt rebar, this study, based on the Theory of Planned Behavior (TPB) and the Attitude Model, uses Structural Equation Modeling (SEM) to explore the factors influencing Taiwanese consumers′ purchase intentions toward basalt rebar. The aim of this research is to identify key factors affecting consumer purchase intentions, such as product awareness, consumer attitudes, price sensitivity, and perceived benefits, and to analyze the causal relationships between these factors. The results show that Taiwanese consumers still lack awareness of this new building material and tend to prefer traditional building materials. Furthermore, consumers′ purchase intentions for basalt rebar are influenced not only by their attitudes but also by purchase context, insufficient awareness, and individual emotional factors. Therefore, this study suggests that Taiwan′s construction industry should first strengthen awareness and education about basalt rebar and, through policy promotion and industry cooperation, improve market recognition and acceptance of this product. | en_US |