| dc.description.abstract | In the age of Electronic Commerce (EC),supply chain and global logistic management become more important, the semiconductor companies in Taiwan already understand the trend of the the impact from the new information technology. The semiconductor manufacturers in Taiwan should build up their company as a Virtual Factory (VF) effectively in the semiconductor industrial chain. It is a critical step to enhance their competitiveness and to build up better customer relationships.
This study attempts to explore how a company enhance customer relationships by Virtual Enterprise Integration, using a case study of a semiconductor subcontractor. Firstly from the customer complaint cases in “A” subcontractor, to summarize the root causes of complaints. Because EDI, Customer Web and B2B projects don’t implement properly. Further analysis of supplier ranking items of subcontractor shows virtual enterprise integration is a key factor while IDM, IC design houses and Foundries select their partner. The results of this study demonstrate that quality system - ISO/TS16949, knowledge management, Balanced Score Card and RosettaNet B2B Standards can implement with virtual enterprise integration in parallel to complement one another.
The conclusions of this study are:
1. Quality, cost and technology are still the key competitive factors for semiconductor subcontractors, however, the capability of virtual enterprise integration has been becoming an powerful tool to enhance customer relationship.
2. The support, involvement and determination from top management team are the key factors to make a VEI project successful.
3. Business process research, improvement, integration and enterprise resource planning are the important foundations for implementing VEI.
4. The internal and external business process integration should consider material flow, cost flow, information flow and the knowledge, culture flow in an organization.
5. ISO/TS16949 quality system, Balanced Score Card, knowledge management and RosettaNet PIPs standards etc., management methodology and implementation experience can go with Virtual Enterprise Integration in parallel to complement one another.
6. The accurate quality of information and data through EDI, B2B, Customer Web can reduce customer complaints, enhance enterprise reputation and build up better customer relationships.
7. Business improvement and integration should be performed continuously to meet business environment changes. | en_US |