dc.description.abstract | Because of the strength of China’s competition, global competition and more complicated competition between businesses; business-to-business electronic commerce has been a significant issue in the information system field. Besides, the customer satisfaction and the capabilities of volume flexibility and mix flexibility are the other popular issues in today’s businesses. In this study, we concentrate on depicting the business-to-business electronic commerce within a company. Moreover, this study examines the relationships between business-to-business electronic commerce and volume and mix flexibility, and the relationships between these two capabilities and customer satisfaction. The proposed model in this study was based on existing literatures in marketing, information technology adoption, supply chain management, customer relationship management, manufacturing flexibility, knowledge management, business strategies, electronic commerce, electronic business and firm performance. The respondents were 114 information system managers from manufacturing firms in Taiwan. The results of this study showed that business-to-business electronic commerce has four dimensions that are consistent with those hypothesized in the research model, including customer focus, competitor orientation, supplier cooperation and knowledge management. Moreover, both volume flexibility and mix flexibility are positively influenced by business-to-business electronic commerce. Besides, customer satisfaction is also positively associated with volume flexibility, but not with mix flexibility. Finally, the implications, limitations and avenues for future research are discussed. | en_US |