| dc.description.abstract | Abstract
In fast-moving industrial environment, there is a direct relationship between the success of new product development performance and the revenue goal of companies. However, this relationship is increasing. According to Takeachi & Nonaka (1986), new product development has a very high contribution to corporate revenue. Therefore, the success of new product development or not has played a very critical influence on corporate which want to succeed.
Reviewing former papers regarding new product development, there are lots of researches which discuss several crucial factors that influence the success of new product development. The first one is the integration of R&D and marketing, and the second one is knowledge management. Therefore, my paper is to research the integration of R&D and marketing fits knowledge management ability that influence on new product development performance.
My research separates interdepartmental integration into interdepartmental interaction and interdepartmental collaboration. Knowledge management ability separated into four abilities which are gaining, translating, applying, and protecting ability. Moreover, I use questionnaire and statistic method to test my research. My research result as follow:
1. My research find out that the rank of new product performance are 「high integration」, 「collaboration」,「interaction」,and 「low integration」. Therefore, data analysis shows that my hypothesis one 「when interdepartmental interaction and collaboration of R&D and marketing departments are both high, new product development performance is better than the other three situations」gets supportive.
2. Companies of「high integration」have better performance on knowledge management four abilities than the companies of「interaction」and「low integration」.
3. Companies of「interaction」focus on the abilities of applying and protecting, NPD performance would be better than the companies of「interaction」 focus on the abilities of gaining and translating. However, .companies of「collaboration」do not show the same result. | en_US |