| dc.description.abstract | Because of the flourishing development of the economy in Taiwan, the personal income is raised quickly and the amount of automobile increasing violently. The result of the situation is traffic jam which frequently appeared at every toll station, especially during holidays. That is a very anxious situation to people using the expressway. In order to improve this situation, the establishment of ETC (electronic toll collection) system has been a hot topic and dominant trend in many countries. Many of the developed countries have adopted ETS system in their expressways to improve the efficiency and decrease the cost of charging tolls. Furthermore, the ETC system is listed in the head of the most important traffic policies by the Taiwan government. And, the ETC system is build and operated by a private company. Though the ETC system has already been launched, the people’’s intention to use ETC is still low. Therefore, understanding how to shift people’s habit from using the artificial toll system to the ETC system and how to raise the efficiency of tolling and release the jam in expressway is an important issue. Aim to these questions, the objective of this study is to research factors affecting people’s intention to adopt ETC system.
This research regards action theory as the foundation to explain the behavior of people adopting ETC system. According the situation of ETC system, this research discussed “diffusion of innovation theory”, “perceived risk theory”, and “procedural justice theory”. After these discussions, this study think that the “attitude”, “subjective norm”, “perceived behavior control”, “perceived risk” are the factors which affect people’s “behavior intention” to adopt ETC system. Besides, “relative advantage”, “perceived ease of use”, and “procedural justice” are factors which affect people’s “attitude to use ETC system”. Additionally, the “financial risk” and “the performance risk” are factors which affect “perceived risk”. Finally, this research thinks that “procedure justice” is the moderating variable which affects the relation of “behavior intention” and “attitude”.
The research approached by “the questionnaire investigation method”, collected 245 samples, and used LISREL and SPSS to analyze the data to examine the direct result hypothesis and the moderating affection hypothesis of this research.
The result of the research is found:
1.“The relative advantage”, “the perceived ease of use”, and ”the procedure justice” affect people’s attitude to use ETC system.
2.“Financial risk” and “performance risk” affect “the perceived risk” which is known by people.
3.“Attitude to use ETC system”, “subjective norm”, “perceived behavior control” positively affect “intention to adopt ETC system”. And “perceived risk” negative affect “intention to adopt ETC system”.
4.“Procedure justice” certainly is the moderating variable which affects the relation of “intention to adopt ETC system” and “attitude to use ETC system”. | en_US |