| dc.description.abstract | In response to internal/external environment changes and competition, businesses have likewise changed something to satisfy these trends in order to gain perpetual operation. The purpose of this research was to study how businesses apply their core competencies and existed resources to make a better transformation strategy, which benefits further business growth. Based on literature studying related with business transformation category and advantages/disadvantages before transformation, this research submitted four different transformation strategy models: jump lead model, progressively lead model, jump lag model, and progressively lag model. Meanwhile, this research made a business performance comparison between before and after transformation in order to verify the result of transformation strategy.
The results were as fellows.
一. Based on existed core competency, jump transformation strategy precedes business category change and diversification operation. New business and new products are similar to existed core competency, that helps investment risk mitigation and niche gaining.
二. Progressive transformation strategy expands the current business category and improves business operation. Both progressive transformation strategy and jump transformation strategy share the same common points that they pursue product innovation and be closer to the customers (markets) as integrated service strategy.
三. The thinking model among different transformation strategies is based on how to satisfy / create customers’ needs.
四. The critical points about business transformation thin.
(一). Vertical integration to critical materials and technologies.
(二). By widening of product lines, one-stop-shopping can be met to different customers, needs.
(三). Manufacturing-oriented businesses turn to service-oriented ones, and focus on proactive marketing.
(四). Product innovation and production differentiation.
(五). Shorter developing cycle time and quicker response time. | en_US |