| dc.description.abstract | The so-called circuit board is referred to PCB ( Printed Circuit Board ). According to its literal definition, the product of PCB is the kind of product manufactured by printing technologies. Such technology , entirely substituted for original producing method electricity distribution with cooper wire used widely before the 1940’s , it can effectively accelerates manufacture , reduces the volume of product and lower unit price and enhance conveniently.
PCB industry has been reputed as the mother of the electronics industry. And PCB has accomplished an perfect system of supply chain because It has developed in Taiwan here for almost 40 years . However the severe competition among PCB makers, the decreasing profit , the worsening management circumstance , all are forced PCB maker to do something for their survival and grabbing their benefit .
This study is based on “Structure-Conduct-performance” industrial economy theory. By researching the relationship among marketing structure, conduct and performance of PCB industry, the empirical results could reveal how it was influence by government policies. The study shows that various kinds of products possess various marketing structures. Therefore, PCB maker should ,
Of course , take different measures to deal with complicated situations
Hence , the PCB makers , who possess obviously market compartment , would attain to outstanding achievement. | en_US |