| dc.description.abstract | In order to understand the business model of luxury-goods industry, the differences between domestic and foreign luxury-goods companies’ business model, and the key successful factors of luxury-goods industry, after literature review and comparison, the research adopts Hamel’s business model as the framework, which includes core strategy, strategic resources, customer interface, value network, linked bridge, and wealth potential, and adopts multiple-case study and content analysis to discuss two foreign companies - Louis Vuitton and COACH, and one domestic company - SHIATZY CHEN to achieve objective results by using the cross case study.
After analysis, the research gets twenty propositions: three in core strategy, seven in strategic resources, four in customer interface, two in value network, three in linked bridge and one in wealth potential. Then the research adopts relatedness induction and integration to get seven key successful factors, which include constructing brand content, creating brand value, offering customer benefit, transmitting brand glamour, developing global market, consisting with business coordination, and maintaining stable profit. The main differences between domestic and foreign company are transmitting brand glamour and developing global market, and these are the improvement suggestions for domestic companies.
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