| dc.description.abstract | In the environment of global competition and rapid-changing technology, traditional industries are in a plight of worsened competitiveness and profitability. It is an imperative that enterprises have to re-consider their management strategies to cope with the changes of the environment. This study aimed to investigate how traditional hardware manufactures changed their strategies in order to make a breakthrough in management. This study used a traditional hardware manufacturer as an example to analyze how traditional enterprises re-created business opportunities by changing the management strategy. Furthermore, this study used 5 force analysis and SWOT to analyze how the company in the case formulated a new business strategy and utilized DCF evaluation model to assess whether the company could promote its sustainable management value with the new one.
This study discovered that (1) the value of the company in the case under the current business model was not high because: large amount of order of customized product caused that the all information needed to be passed rapidly and effectively for the accumulation of knowledge, for R&D and for the improvement of production, otherwise the management cost would be too high; it did not effectively assign and position complicated product lines, and did not formulate and implement strategies; (2) the emphases of the new business model and management strategy of the company in the case were strengthening the innovation management of R&D technique, promoting private brands, promoting “small-amount and diversified private brands” to the old market, and promoting old products with improved design to new markets (China, South-East Asian Nations etc.); on one hand, the problem of high cost of design and R&D could be solved, on the other hand, old products would have new energy; (3) if the company in the case could apply a new business model, set up a distribution warehouse, a sample center, a team of “Dream Builder”, and a “service center of trading and procurement,” then the value of the enterprise will be significantly enhanced.
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