| dc.description.abstract | Hakka TV has launched six years, through three management changes, the Group is currently under the TBS(Taiwan Broadcasting System), and gradually move toward public non-profit TV channel. There are a number of programs by the government and private media monitoring bodies recommended as ＂ high-quality program＂, but the Hakka TV programs has never been able to occupy a fixed proportion of the viewing masses, and it is difficult to absorb a wide range of fixed ages audience. The purpose of this study is through Literature Review and Questionnaire Probe empirical research methods to ＂the quality of program content delivery＂, ＂the impact of program content＂, ＂public television business management＂ the three dimensions as the main empirical analysis of the survey. The main issued target audience in the study have watched Hakka TV before, and collated from the questionnaire analysis, we can understand the Hakka people watch TV channels of the current situation: including views of frequency, preference types, the most impressive in 2008 with the program, Hakka TV’’s message sensitivity and willingness to take the initiative to watch the investigation, as well as the audience minds of the ideal high-quality Hakka programs need what elements should be proposed.
The study found the majority of people certainly the quality of its programs, but lack of creativity and entertainment, and faithfully watch mainly middle-aged and elderly people still. Because of one single broadcast station approach, Hakka program is not easy in the other exposure. So it can’t contact with the masses of multi-functional gradually, resulting in segregation between ethnic groups. This study could serve as a reference to the Hakka TV programs. According the integration of audience look forward to Hakka TV achieves better and better, and become the both qualitative and quantitative excellent channels.
| en_US |