| dc.description.abstract | Facing to change rapid global marketing and competitive environment, organizations must realize innovation to get the competitive advantage. Organizations have to look for external knowledge, assimilate it and exploit it on the business target. How to improve acquirement new knowledge, assimilation and exploitation capability in the organizations becomes an important issue.
In the competitive global environment, organizations have different behaviors based on the strategies. The organizational construct difference comes from how to form an organization. In the past studies, the factors to influence absorptive capacity including organizational construct, organizational strategy and process characteristic.
We examine organizational construct, organizational behaviors and absorptive capacity. Organizational constructs separate three types: formalization, centralization and specialization. Strategic behaviors have four kinds of dimensions: customer-oriented, competitor-oriented, innovation-oriented and internal/cost oriented. We use three types of constructs and four kinds of orientations to find out influences on two phases of absorptive capacity. The difference with other researches is that we don’t focus on the performance instead of absorptive capacity. We examine the source of innovation to improve performance.
Our empirical analysis focuses on Taiwan manufacturing industry and we send the questionnaires to the NPD team. Totally we collected 274 questionnaires. Through the empirical result, formalization and specialization have a significantly positive relation with absorptive capacity. Centralization has no significantly relation with absorptive capacity. Competitor-oriented and innovation-oriented have a significantly positive relation with absorptive capacity. Internal/cost-oriented has a significantly positive relation with realized absorptive capacity, but no significantly relation with potential absorptive capacity. Customer-oriented has no significantly relation with absorptive capacity. We suggested that even though centralization increases the efficiency. Customer-oriented makes the team find new external knowledge and exploit it on the product. But if the personal capability is not enough to acquire, assimilate, transform and exploit the knowledge. It will still decrease the effects on absorptive capacity.
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