| dc.description.abstract | The recent phenomena of late marriage and late fertility have caused the trend of low birth rate, making the population aged. Furthermore, due to working overtime, life stress, changes of diet and lifestyle, and not having time on the hospital health examination, more and more young people have gotten a variety of chronic diseases. Thus, medical and health care has become an important issue for the government to address, and the health care industry appears to be a rapidly growing industry. On the other hand, the maturity of IT in medical technology has provided the needed products and technology for the health care industry. Because of the M-shaped society, the health care industry has developed into servicing the customers on rich side of the society.
This paper examines the business model of regional telemedical care. There are three purposes of this research, including: (1) to understand the current environment of the telemedical care industry in Taiwan, (2) to examine the key success factors of two case companies, (3) to develop the business model of regional telemedical care.
First, we analyze the environment of the telemedical care industry in Taiwan. We then explore two cases providing such a service: British Tunstall Group Company and ZTE Security Company, and explore the key success factors of the telemedical care industry. Based on the case anlsyis, we develop a business model of regional telemedical care. It concludes as follows:
1. Health care industry is a global star industry, and there also are huge business opportunities in Taiwan’s medical care industry.
2. The key success factors of telemedical care include: (1) setting specific target customers; (2) definite and stable sources of revenue; (3) using IT technology to develop and launch service for home care needs of different life styles and stages; (4) a stable, responsive system; (5) providing 7 × 24 hour response service; (6) forming cross-industry alliances to provide a full range of telemedical care services.
3. This study suggests a replicable services platform, which can provide products for the needs of different environments, and, through cross-industry alliances, improve economic interests. It consists of two parts: first, a regional telemedical care platform, which is the core of business unit (BU); second, strategic alliance partners, including regional partner clinics, community pharmacies, and clinics and health centers.
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