| DC 欄位 |
值 |
語言 |
| DC.contributor | 高階主管企管碩士班 | zh_TW |
| DC.creator | 李國穗 | zh_TW |
| DC.creator | Kuo-suei Lee | en_US |
| dc.date.accessioned | 2010-6-21T07:39:07Z | |
| dc.date.available | 2010-6-21T07:39:07Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | http://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=974300049 | |
| dc.contributor.department | 高階主管企管碩士班 | zh_TW |
| DC.description | 國立中央大學 | zh_TW |
| DC.description | National Central University | en_US |
| dc.description.abstract | 在21 世紀的今天，世人已知曉過去與目前人們所遭遇到的種種經濟、自然環境的衝擊，來自於人類自私的心態、重視金錢物質的獲利、輕視精神文化的發展等所致，因此現在的人逐漸重視社會倫理與價值的重建。企業在追求永續的經營與發展中，也兼顧到各方面的影響，重視對環境、社會所產生的問題。而企業社會責任(Corporate Social Responsibility, CSR)的實行，可說為企業追求永續發展指出一條明確的路，讓企業履行企業社會責任的同時，也蘊含市場的競爭力，把原本鬆散的利害關係人網路，緊密結合成一種不可分割的共生關係，對企業產生更大的推進力量(李成家, 2008)。企業社會責任把人文精神、人性本質的中「利他」的關懷心，加入企業與社會，與整個世界的互動中，企業投入企業社會責任，表示不再單從商業利益作考量，也從人性出發，唯有互助互益才能更建立人與環境的和諧關係(黃怡翔, 2008)。企業社會責任乃是企業經營者的經營理念與經營目的之一，伴隨中國經濟成長，社會進步，企業與社會之間形成的鴻溝，與彼此互不信賴問題。今後中國為求經濟能在安定中繼續成長，社會能更和諧，確保經濟與社會的健全發展，勢必走向企業與社會對談與協調的地位（李政義, 1990)。
本研究針對Q公司進行個案研究，探討企業面對高漲的國際社會責任意識浪潮，以及客戶等利益相關方的要求，該如何來因應企業社會責任。企業應結合自身運營狀況積極回應，發展並勇於承擔社會責任，提升競爭優勢。本研究以Q公司做個案研討，結合當地社會發展現狀及其自身經營背景，以文獻中提到對於企業社會責任的分析模型做為工具，從兩種不同角度回顧Q公司在面對客戶的要求時，如何將企業社會責任與自身的策略做結合，達到企業與社會都受益的雙贏局面。
| zh_TW |
| dc.description.abstract | Successful businesses need a healthy society, a healthy society needs successful businesses to support. The relationship between businesses and society is so tight that more and more businesses recognize that they should make effort to improve the environment of the society while pursuing revenue and sustainability. Therefore corporate social responsibility(CSR) is gaining more and more emphasis in recent years.
The Q company is the manufacturing base of one of largest hi-tech groups in Taiwan in Shanghai. When first facing the requirements of customer, Q company responses with passive attitude. In 2008, Q company was criticized by the Apple Company. The Apple Company said that Q company has no systematic management of CSR at all. Knowing the importance of CSR, Q company turned the attitude to active and integrated CSR into their competitive strategy. Now Q company successfully gain the approve of its major customers. How does Q company make it? The second part of this paper uses the two models proposed by Porter & Kramer(2006) to analyze the CSR of Q company to summarize the change of the activities and attitude toward CSR of Q company.
| en_US |
| DC.subject | Q公司 | zh_TW |
| DC.subject | 企業社會責任 | zh_TW |
| DC.subject | 個案研究 | zh_TW |
| DC.subject | Case Study | en_US |
| DC.subject | Corporate Social Responsibility | en_US |
| DC.title | 在中國台商面臨國際性企業社會責任要求之回應與策略管理 | zh_TW |
| dc.language.iso | zh-TW | zh-TW |
| DC.type | 博碩士論文 | zh_TW |
| DC.type | thesis | en_US |
| DC.publisher | National Central University | en_US |